HOT NEWS! Seedcamp-backed Twine launches marketplace for creatives

HOT NEWS! Seedcamp-backed Twine launches marketplace for creatives
Di Posting Oleh : NAMA BLOG ANDA (NAMA ANDA)
Kategori : technology-news

Twine, the U.K. startup formerly known as Clowdy, originally launched with something akin to a �LinkedIn for creatives� combined with an IMDB-esque crediting system that enables musicians, filmmakers, and other types of creatives to showcase not only their own productions but also contributions they�ve made to other people�s work. The Seedcamp-backed startup also provides a way for creatives to connect and find new people to collaborate with.

However, having made headway in building out its creative community, Twine recently flicked the monetization switch by adding a marketplace to its wares. This lets businesses post creative briefs and the type of specialism they are looking for from which Twine�s community can pitch for the advertised work.

�Basically we saw two trends,� explains Twine co-founder and CEO Stuart Logan. �First SMEs are spending 32 per cent of their marketing budget on content marketing, �400 billion in U.S and Europe! Second, freelancing in the creative industry is booming�.

That boom, Logan explained during a call, is seeing Twine�s marketplace already being used by games developers who are using the site to post jobs for graphic designers, animators and other creatives. �Because they tend to be small companies so they make a lot of use of freelancers,� he says.

Fashion brands are another early adopter of the site. That�s because, says Logan, they require lots of audio-visual content to help reach customers, either through social channels or via more traditional marketing materials.

And, of course, there are tech startups who are �always willing to try new products�. Here Twine is being used to find creatives who can help with logo design, pitch decks, UX design, and marketing creative.

�Content is really essential to the success of companies. They need audio-visual content to engage and delight their customers and ultimately grow,� adds Logan.

�On the other side creative freelancers struggle to build a network and find paid work. But more than this, being a creative solopreneur can be lonely. So we�ve added marketplace functionality so companies can be connected to our huge network for 175,000 plus creatives in design, music and film�.

The end result is described by Twine�s CEO as a �market network� where he hopes that by building a community for creatives first it positions the startup differently to existing marketplaces like Upwork and Fiverr.

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